While efficiency in content production is all fine and dandy, it's not going to make a good story around a campfire. Unless you are camping out with a bunch of grip folks, who are lego masters. Lego and fire is bad for the environment. Don't do it.
When we talk about lighting you will see our faces light up. Crafting the light to emote a specific mood while capturing the technicalities of a product is our jam. The art of satisfying the brand aesthetic while keeping the buyers happy is paramount. It's a tightrope that when we started 10 years ago, we gingerly walked across. Now with a decade of experience, we do blindfolded backflips in heels over a pit of lava with sharks. Crispy, crispy sharks (you thought it, we know).